The Las Vegas Market is a twice-yearly event showcasing the latest in home furnishings and interior décor trends. Here, you’ll find an incredible array of bedding, floor coverings, lighting, textiles, wall art, and much more. Designers and retailers flock to the market not only for the unparalleled selection of home goods but also the informative seminars and workshops as well. Professionals from every area of the home furnishings industry benefit from attending the Las Vegas Market, which has been a popular draw since its debut in 2005. If you didn’t attend the 2015 summer market, here are some of the more notable highlights from the event.
Retailers ZERO Moment of Truth
In this seminar, Knorr Marketing executives Doug Knorr and Dan Kolle discussed the “zero moment of truth,” a term first introduced by a 2011 Google e-book that refers to how consumers make the decision to buy. The seminar also outlined ways for retailers to increase traffic and profitability through a “retailer’s zero moment of truth.” Participants further learned how to create an integrated advertising and marketing plan with the goal of overall business growth.
Great Expectations: Give Your Shoppers a Great Online Experience
This comprehensive seminar focused heavily on the importance of providing online visitors with the best possible user experience. Participants learned different strategies that can be implemented to increase eCommerce success, from site design tactics to promotion techniques. Online shopping has become the norm rather than a passing trend, and this seminar offered online retailers useful ideas for increasing profits and maximizing efficiency.
Analytics to Maximize Sales and ROI
The main goal of most retailers is to maximize sales and increase ROI. In this informative seminar, participants learned how to use analytics management to help them achieve this goal. Through a number of detailed case studies, seminar attendees were taught strategies for using analytics to increase customer retention rates and profits. Attendees walked away from this seminar with implementable analytics strategies that can easily be measured with an impact on ROI.
Affordable Retail Design Trends & 2016 Color Trends
Understanding and preparing for upcoming trends is the best way for retailers to stay relevant and increase profit margins. This interesting seminar focused on the hottest new trends in retail design, along with upcoming color trends for 2016. Participants were taken through a detailed case study, and then provided with useful information to help them take advantage of the latest trends in affordable design. Attendees also learned about the power of color, and the impact different colors can have on different designs and trends.
These are just a few of the seminars held at the summer 2015 Las Vegas Market. No matter why you plan to attend the market, you’ll discover plenty of new opportunities for further education and business growth. What’s more, the market is an ideal opportunity for socializing and networking with other industry professionals. In addition to the seminars and workshops, the market hosts happy hours, and cocktail events, where home furnishing professionals can unwind and create new connections. Although the main focus of the Las Vegas Market is business, there’s plenty of fun to be had, too!